The "Make America Great Again" (MAGA) movement is flourishing in the United States, with supporters of President Donald Trump shedding previous reservations about publicly expressing their conservative views.
"The golden age of America begins today," President Trump proclaimed during his inaugural address on January 20. "America will soon be greater, stronger, and more extraordinary than ever before."
Observers say this statement marks the peak of the MAGA movement, a cultural and political force Trump has championed for years. From sports and entertainment to classrooms and workplaces, signs of MAGA's growing influence are increasingly evident, showcasing its establishment as a mainstream cultural phenomenon.
Cultural Transformation
In professional sports, NFL players are swapping kneeling protests for "Trump dances" in end zones. Prominent entertainers like country singer Carrie Underwood and rapper Snoop Dogg are now performing at Trump inauguration celebrations—events artists largely avoided eight years ago. Influencers and comedians supportive of Trump have gained popularity on platforms like YouTube and TikTok. Even Barron Trump, the president’s youngest son, has become a viral sensation, with clips of him and First Lady Melania Trump featured in trending memes.
"Walking across campus, I now see a few red MAGA hats. That’s definitely something new," said Carson Carpenter, a senior at Arizona State University. "Conservatism has become tightly woven into our pop culture—it’s incredibly popular."
This resurgence extends beyond college campuses. Americans who previously concealed their support for Trump are now proudly wearing their allegiance, whether on their sleeves or hats.
Trevor Traina, a tech entrepreneur and former ambassador during Trump’s first term, noticed this cultural shift during a Trump fundraiser he co-hosted in the predominantly liberal enclave of Pacific Heights, San Francisco. Instead of protests, more than 100 attendees donned red MAGA hats and walked through the neighborhood without hesitation.
"In my life, I’ve never seen anything like it," Traina said. "Republicans in San Francisco used to march with hoods on, rushing through the shadows."
Shifting Social Dynamics
While progressive values like same-sex marriage and cannabis legalization have gained ground in recent years, Gallup polling reveals a significant rise in Americans identifying as socially conservative, reaching a decade-high 38%.
Conservatives are also gaining ground in long-standing battles over perceived liberal dominance in Hollywood, academia, and corporate America. Companies are scaling back diversity initiatives that surged after George Floyd's death in 2020, while universities are adapting to Supreme Court rulings restricting race-based admissions policies. Programs aimed at supporting minority students are now facing legal challenges.
Tech giant Meta recently announced it would stop fact-checking posts and curbing certain speech on Facebook and Instagram, while Pixar removed a transgender storyline from a project after parents expressed a preference to address such topics privately with their children.
"I think we’re winning," said Kevin Roberts, president of the conservative Heritage Foundation. "It’s gratifying to see traditional values regaining influence in American life."
Corporate Alignment
Trump’s inauguration became a gathering spot for corporate leaders, signaling broader acceptance of his policies. Among the attendees were Apple CEO Tim Cook, Elon Musk, Mark Zuckerberg, Jeff Bezos, and Sundar Pichai. Coca-Cola unveiled a commemorative bottle for Trump’s inauguration—a surprising move, given the company’s past criticism of his immigration policies and response to the January 6 Capitol riot.
"The fact that leaders from such high-profile companies are aligning themselves with Trump suggests a shift in public perception," analysts observed.
Youth Appeal and Media Influence
Trump's appeal to younger audiences is evident through viral content on social media. His speeches, once criticized as rambling, are now celebrated as uniquely his own. Videos of his quirky dance moves are widely shared and imitated by American youth.
"Trump has accidentally made himself cool," said Kevin O’Leary, a Shark Tank investor. "His unintentional charm resonates with a digital generation."
This cultural momentum is even visible in the NFL. Nick Bosa of the San Francisco 49ers, who openly supports Trump, has replaced Colin Kaepernick as the face of political statements in the league. Bosa's public display of a MAGA hat, despite earning him a fine, underscores the normalization of conservative values in unexpected spaces.
A Cultural Revolution
From football fields to boardrooms and beyond, the MAGA movement is no longer confined to politics. It has become a defining element of contemporary American culture, bolstered by a leader whose influence continues to shape the national dialogue.
(Sources: WSJ, AFP, Reuters)
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